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Mattel Virtual Toy Fair Event 2021

Hybrid or virtual events: attendee management, virtual booths, digital product presentations, live stream broadcasts

The challenge

How can international customers register to attend Mattel Virtual Toyfair 2021? What is the possibility for invited customers to register for one of the six offered timeslots of a 3-day event series and save the desired date with all important information about the live webinar event directly in the calendar?

The solution

Requesting and inviting appointments via email and Excel was not an option. An innovative solution was needed that enabled efficient participant registration and management. XFAIR’s web-based Event Management System (“EMS”) offered just the right solution. Using the registration portal, participants from all over the world could quickly and easily register via laptop, PC, smartphone or tablet and select their preferred date for the 2-hour webinar live event. After successful registration, the participant received a confirmation email and immediately a date invitation with the link for the desired live webinar. “EMS” enabled efficient management of participant data with real-time reporting. This way, the event team always had an overview of the number of participants per timeslot.

Our services:

  • Project management
  • “EMS.registration” for the registration of international participants in responsive design
  • “EMS.attendance+timeslot” for booking a desired timeslot and sending an appointment invitation incl. link to the online event
  • “EMS.basic” for the administration of participant data
  • “EMS.reporting” for detailed evaluations of all recorded data


Countries of origin


Event Days

Our solutions create flexibility.

Whether world fair, international congress or regional fairs. We always realize your projects to your satisfaction, taking into account your project-specific requirements.