Trade fair exhibitors measure the success of a trade fair or comparable event by several factors. These include how many participants visit the stand. However, how the participants are received, informed and assisted there are just as decisive. The objective is clear: happy trade fair visitors.

To a large extent, the success of a trade fair or event is dependent on the quality of the local visitor contacts. Therefore, trade fair participants should be able to quickly and easily find the right point of contact at the trade fair stand. Efficient trade fair stand management systems for the coordination of employees guarantee the optimal framework for this.

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The generation of leads – e.g. successful contacts to persons of the target group (e.g. potential customers) – is a central success factor for trade fairs, congresses and other events. This is reflected in the importance of registering and measuring leads. A basic prerequisite for this is a functioning lead management, which is connected to the visitor registration and analyses of every qualitative contact.

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In addition to on-site conversations, accompanying advertising and information tools are very important when trade fair visitors would like to inform themselves about a participating company. The right shop system makes the control of merchandise and promotional gifts sales very easy.

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An appropriate supply of food and drinks is required to ensure that the visitors to a trade fair stand feel comfortable. Here, it is necessary to keep an eye on the selection, amount, availability and logistics. Thus, functioning catering systems have their share in the success of a trade fair or a different event.

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Due to the large number of available exhibitors, the visitors of specialist trade fairs are especially demanding. Therefore, companies must ensure that nothing is left to chance during their trade fair exhibition. That is also especially true for the use of most modern presentation and communication technology.

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Only human interaction turns a trade fair or an event into a real success. Besides the professional project owners, who for example explain products and services at the stand, the event personnel is the deciding factor. From the information desk to the catering to promotion, a multitude of helpers comes into play, who should have a range of competences and qualifications.

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