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Professional lead management for successful trade fair contacts

At trade fairs, conferences and events, capturing and evaluating leads is key to success. The XFAIR Event Management System (EMS) helps you capture visitor data efficiently, analyze it and transfer it directly into your CRM - for maximum transparency and lasting customer relationships.

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The challenge

At events, hundreds of potential contacts are created every day—but without well-designed processes for capturing, evaluating and analyzing them, valuable leads get lost. Disconnected systems, manual data entry and lack of transparency make it harder to measure success and follow up effectively.

Unclear data basis

Leads are often collected from different sources— incomplete, duplicated, or not comparable.

Missing analysis

Without centralized tracking, it is hard to evaluate the true success of an event.

Disconnected systems

Visitor registration, data capture, and follow-up often run in separate systems—wasting time and distorting results.

Our Services

The XFAIR Event Management System (EMS) is the central platform for capturing, evaluating and analyzing leads. Whether on-site, hybrid or digital – all contact data is collected in a structured way, processed on mobile and optimally prepared for sales.

Central Lead Data Capture

All captured visitor data is stored centrally in EMS – including contacts, project information and interests.

Mobile Lead App

Contact data is captured directly on-site via app and automatically synchronized with the central system – secure and offline-capable.

Surveys & Statistics

Leads can be enriched with surveys, feedback and evaluations – for well-founded success measurement.

Qualitative Contact Analysis

Each contact is evaluated, classified and prioritized for sales – for maximum relevance and efficiency in follow-up.

The Process

Five Steps to Successful Lead Management
01

EMS setup

The software is tailored precisely to your event. This includes the creation of customized lead forms designed exactly according to your specifications and questionnaires.
01

EMS setup

The software is tailored precisely to your event. This includes the creation of customized lead forms designed exactly according to your specifications and questionnaires.
02

Visitor registration

EMS is the foundation for attendee registration and on-site lead management.
02

Visitor registration

EMS is the foundation for attendee registration and on-site lead management.
03

Mobile Lead Capture

With the Lead App, contact details are captured on mobile — visitor details, lead owner and questionnaires.
03

Mobile Lead Capture

With the Lead App, contact details are captured on mobile — visitor details, lead owner and questionnaires.
04

Data Processing

Information is processed in a targeted way, taking existing data into account.
04

Data Processing

Information is processed in a targeted way, taking existing data into account.
05

Analysis & Follow-up

Access all lead data, statistics and surveys to follow up your trade fair activities effectively.
05

Analysis & Follow-up

Access all lead data, statistics and surveys to follow up your trade fair activities effectively.

Your Benefits

Lead management with XFAIR means more than data collection: you gain valuable insights into visitor behavior, improve follow-up and increase the ROI of your event – all GDPR-compliant and centrally managed.
  • Mobile app for iOS & Android
  • Fast follow-up
  • Better success tracking
  • Automated processes
  • GDPR-compliant processing
  • Seamless integration
  • Voice to text recognition

Our Lead App

Scan business cards

Automatically capture leads via OCR.

Lead forms

Customize fields, questions, and design.

Capture media

Save photos and sketches directly to the lead.

Professional lead management for your event?

Maximize the success of your event with professional lead management. Contact us for an individual offer.

Request consultation now+49 (0)89 3090968-0

Or contact us directly:

info@xfair.com+49 (0)89 3090968-0
XFAIR GmbH · Elisabeth-Schiemann-Bogen 1 · 85716 Unterschleißheim

Additional services

Discover all attendee management systems from XFAIR

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Invitation Management

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  • About us
  • Team
  • Careers
  • References
Participant Management
  • Online registration
  • Invitation Management
  • Hotel management
  • Backoffice Services
Booth management
  • Booth management systems
  • Shop systems
  • Catering systems
  • Event staff

More services & news

  • Lead management
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  • Mobile apps
  • News
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Contact

+49 (0)89 3090968-0
info@xfair.com
Elisabeth-Schiemann-Bogen 1, 85716 Unterschleißheim

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